Customizable Lead Pages
In today’s post, I thought I might share a simple lead generating strategy that I am currently using with my Investor Carrot website. What makes it simple is that a majority of the work has already been done by Trevor Mauch and the good folks over at Investor Carrot!
You know I’m not the kinda guy who likes to create extra work for myself. I am all about a “fire an forget” kind of systematic way to generate leads. In my busy lifestyle as a podcaster, a coach for TenMinuteSkill, a Realtor®/Investor, and Husband; I’ve got a ton on my plate!
One thing I really appreciate about the Investor Carrot platform is the way you can change and add a page to your system. If it works, great! If not, no loss! Nobody really cares! (as evidenced by their failure to respond!)
Start with the End in Mind
So what I got to thinking about (and my wife hates it when I “get to thinking”) was “what would a Seller do if they were on the web and wanted to sell their home fast in Tucson?”
When people search on the web, they get the ads of course, on the top of the search results… but then YouTube videos, as well as articles appear directly underneath them according to their relevancy.
So I thought…. well, why not create an article about some of the advantages of selling to me, versus listing with an agent or selling by owner?
So I simply put together a landing page through my KarlBuysHouses site by copying an existing lead page within the system.
So as can see from the above example that you simply have to take an existing lead page (in this case the “Pro’s, Con’s and Pitfalls” Free report) and modify a few things.
In this case, I know that the person I am looking for is going to type in the words “Sell my Tucson Home Fast” or some variant of that. I don’t want the guy who types in “sell my Tucscaloosa home fast”.
Obviously, your potential customer is going to be looking in the city that you live in. So I simply made the lead page appear to be an article regarding the possibility of losing a great deal of money when selling their home to an investor in Tucson.
Fear of Loss Greater Motivator Than Gain
When making your ad, understand the basic human psychology that dictates that a person’s fear of loss is always a greater motivator than their opportunity to gain.
If I tell you that you could potentially make more money by selling your home directly to me vs. through your traditional agent; your mind will question to see if that is possibly true.
However, If I write the ad to say that you could be potentially costing yourself THOUSANDS by doing things the wrong way… you would want to know how to keep that money where it belongs right? In Your Pocket!
A Word About SEO
As you can see from the above, as well as the below galleries, the use of SEO (Search Engine Optimization) is extremely important. If you are unfamiliar with SEO Optimization, in brief, it is the use of keywords that Google and other search engines use to categorize webpages.
Using Investor Carrot’s SEO Tool, you are able to get phenomenal placement very quickly. As you can see from the “Incognito Windows” (Windows deliberately masking my information so that I get a unfiltered response from Google) The ranking that my articles and lead pages are getting the “Above the fold” for some of the keywords in question.
As you can see, someone has requested this report. Now it doesn’t mean that it is a viable Seller Lead. However, it does mean that someone is looking!
Many times, in marketing, as well as sales, you simply need to confirm that your “hunch is right” so you can proceed into making more efforts into something. Maybe our friend “Drew” has a home to sell. (The Prospect we produced above in FOUR HOURS!) Maybe not. Either way; it doesn’t matter. Why? Because we know that the process worked!
The prospect was attracted by the headline, read the copy, saw the ability to get the report, and entered a valid email address. For online marketing, that is all you want it to do.
You want the platform to educate, inform, and compel your prospect to give you some sort of contact information to at least continue the conversation. What happens beyond that, is up to you.
Until next time!